I have a confession to make.

I went to see 'Confessions Of A Shopaholic'. Worse, I think I enjoyed it.

I have to give you a bit of context on this: I met up with other interns and we wanted to go to the cinema, and we wanted a comedy. It was on Saturday afternoon, and, well, this was the pick.

But before you get up on me, I thought this film deserves a better press than the trailer elicits. This is not a squeal-a-minute vapid comedy about clothes. Yes, it's styled by sartorial empress of New York, Patricia Field, and there are an awful lot of costume changes. But the storyline actually figures around a young journalist who can't face her credit card bills without a bottle of tequila. She's trying to get a job on a high-octane glossy magazine to pay off her outrageous credit card bills - but someone's told her that if she gets a job on a financial mag within the same publishing house, she can elbow her way in. Refreshingly, she ends up turning her back on the fashion magazine and sticks with her column on 'Successful Saving' because she feels like she's really getting through to her readership there. In the film, you see her going to a Q&A, a media conference and a job interview - I felt like the film was even more about her career than it was the romantic sub-plot. Besides, no editors are ever as cute as Hugh Dancy.

Rolemodels in unlikely places! Who is your career inspiration?

Hey y'all, it's your emissary from the Irish supermarket world. More-or-less a month in to my internship, I have just seen my name in print, and my workload is about to take off. Er... hurray?

So, I'm getting on OK at work. One of the two staff writers has just gone on a long holiday so my editor is thinking about giving me some of her work. Yay! This means interviewing independent grocers and off-licence owners in Ireland and reporting on all kinds of drink industry news. Get me. In the mean time, I have had a couple of short, plain 'market profiles' published in the Feb issue, started a feature on why Ireland doesn't have a mySupermaket.com, and started compiling the top 100 trends of 2009 with the other retailer.

What I have learned about groceries in Ireland so far:
- the Irish make a lot of fuss about prices and value but are generally quite content to be repeatedly ripped off. For instance, non-food shopping like electricals, clothes, furnishings, can expect as much as a 100% mark-up in the Republic compared with Belfast prices
- alcohol sales, in bars and in off-licences, will sink this year
- the governments (Irish and UK) should be doing a LOT more to reduce food waste, although the recession should make people more leftover-happy. The UK spends £10.2bn a year buying and binning good food: £420 a year per household, or £610 if that household includes kids. [WRAP]
- frozen food is a bargainous must
- sushi's out, daifuku's in

I won't beat about the bush: the grocery business is boring. Business, as a whole, is routinely dull. But getting to grips with the lingo ('brand equity', 'market share', 'sales by volume') feels good. And glossy glossy magazines are still enchanting, whatever they're about. But please God, may I never have to work in grocery journalism again.

Tell me something you learned at work this week.

It's been two weeks today since I first set foot in the office and it's going well. It's all hapening over my head at the moment because the February issue's going to print any day now, but I'm pleased to say I'll have some bits in it! It's not much to write home about... In fact, it's quite hard to muster my own enthusiasm, but I have written a few 'market profiles', describing trends and what to sell when it comes to Italian food, frozen food and oral hygiene. Yeah, thrilling! But what I am more pleased about, is I helped Orla (one of the staff writers) transcribe interviews, and they will be in there. I've got my first interview with Checkout tomorrow morning because I suggested a feature to John and he said it was a good idea, and gave me a contact. I don't want to tell you any more: suffice to say, it will be a feature with quotes about the Irish fast-moving-consumer-goods retail industry. Hold onto your hats.

I've got the green light from the reviews company I freelance for too. So the bars of Dublin are about to come under my judging right hand. I'm not getting the same moneys... But times is hard... and I want to keep in with the company and I like the work.

Other than that, I'm looking forward to the Jameson Irish Film Festival, and visiting the Jewish Museum on Sunday. I'm also please with free flights from Ryanair!!!

What's everybody else up to? And what up with Twitter, are we fans or not?

That, kids, is the view over Dublin from the Guinness Museum.

So, I am here, working on Ireland's leading monthly magazine for the FMCG & grocery retail sector - and so far so good.

In the office, there's five of us: the editor, two journos, the designer and me. The two journos are young Irish women who have only recently got into the industry - they're really friendly, although it's hard to find Dubliners who are unfriendly. The mag really is about groceries and supermarkets. But it's interesting in its own way. I get the impression I'll get an eyeful of how PR works, as half the mag features big brands and is recommending some new wine or jam or loaf to its readership. Still, there's interviews with local independent retailers, features on Dublin's international foods market, plus all the latest on Dublin's hottest Spar branches... I'm being asked to research and write relatively big things already. The perk of interning with a v. small editorial team?

The city's great, if a little dear. A pint, anywhere, is €5. Tragic! I feel like I've seen a lot already - an exhibition on WB Yeats, 'The Playboy of the Western World' at the Abbey Theatre, the seaside at Howth, the Guinness storehouse, the Grand Canal, Camden Street. But there's lots left to explore. In the meantime, I suggest you all Google "Molly Malone Dublin" and enjoy what might be Europe's most buxom bronze. Alive, alive oh! x

PS. Enjoy frolicking in the snow!